Why should I have a Personal Brand?

Why should I have a Personal Brand?


I fell into a rabbit hole during these strangest times. While in lockdown, I’ve been feeling a lot more curious and creative. Maybe we are alike and you are thinking about creating your own brand, opening a shop, or want to share your art with the world. I encourage you!

There will be some lessons learned and gatekeeping along the path but fear not, success is not an overnight thing. Be creative, believe in yourself, and know that your taste in arts will grow faster than your skills.

I started to roughly sketch things on Procreate on my iPad during after-work social calls with my colleagues. It was never enough. I was missing the messiness and playfulness of the good old paper and paint. I was craving to play with colours and experiment. After two weeks, I switched for paper and different paints like watercolours and acrylics. I digitalised my creations and started all over again. And that’s the story of the Skull collection. Along the way, I’ve learned new skills and software. I’ve gathered as much information as I could about printing and embroidery.

Let’s go back to the initial question; Why should I have a Personal Brand?
It’s a blending of the person you are and the work you love doing. Be your authentic self. All your values will show up in your business as much as in your personal life. You will connect the dots between your domains of expertise and your passions. Your personality will become your best asset. All the little things that make you think you are peculiar, quirky, you name it… will soon set you apart from your competitors.

Do what you love and as long as your work is creatively fulfilling on a personal level, no one can question if you are successful! And what a strong feeling to wear something you’ve created with love and from scratch. 🖤

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